Communication Awards

Follow these three easy steps to nominate one of your communication pieces for the CASE District I Communication Awards:

• View the award categories
• Read entry instructions (at left) and FAQs
• Submit a nomination

Award Categories

Advertising
a) Printed: Billboard, banner transit, or other form of exterior advertising, or published ads prepared for insertion in magazine or other publication. For exterior advertising, submit 8"x10" color print mounted on poster board. For published ads, submit on poster board with no more than a one-inch border.

b) Electronic: Ads developed for the Web, e-mail, and other interactive media. Submit on disk, one entry per disk. Specify purpose and medium. In addition to submission form, please label both disk and case for identification. Be sure your disk will play on any platform.

Annual Reports and Booklets
Annual reports developed as annual reports, NOT campaign or specialty pieces. Booklets: includes booklets OTHER THAN capital campaign or annual reports.

Brochures
Created to describe a particular program, facility, or event; not a news compendium. Generally limited to single-sheet printed pieces, folded in any manner.
Subcategories:
a) Interior pages or panels printed in two colors or less
b) Interior pages or panels printed in three or more colors
Do not mount entries.

Annual Catalogs and Handbooks
a.) Print catalogs detailing academic offerings for a school or program (NOT admissions recruiting viewbooks)
b.) Student, parent, or school handbooks

Campaign and other Fund-Raising Materials
Materials designed to promote giving. No restrictions on format or color, but please explain concepts and goals in "Purpose" section of entry form. Examples include:

• Case statements
• Donor recognition pieces
• Event invitations and collateral materials
• Special or single-purpose solicitation materials
  

Community Relations Projects
Materials designed to promote community within your immediate area.

Digital Media
DVD/CD-ROMs, special e-mails/push pages created for a specific purpose (Enter web pages and websites in Web category). One entry per tape or disk unless segments can be easily searched and separated. Specify purpose, such as annual gift report. In addition to submission form, please label both disk and case for identification. Be sure your disk will play on any platform.

Magazines
Special and general interest publications issued more than once a year, intended primarily for alumni/ae or other external audiences.
a) Best overall magazine
b) Best design
c) Best writing

Newsletters/Newspapers
Recurring publication supporting broad institutional advancement goals and intended for prospective or current donor audience(s). No restrictions beyond number of colors.
a) Two colors or less
b) Three or more colors

Posters
Print posters or posters distributed electronically as PDFs. Submit PDFs on disk, labeling both disk and case for identification.

Publications Packages
Related suite of items that reinforce one another, share visual elements, and are intended to achieve specific goals (i.e., promotion of a major event). Capital campaign pieces with shared elements should be entered in campaign categories.

Websites
a) full sites
b) specialty sites
Print out pages or place on CD viewable on any platform. Provide URL on entry form. If submitting on CD, feel free to include printouts of pages you’d like the judges to focus on, including specific URLs for each page.

TV/Radio Ads
a) Radio: Maximum 60 seconds, one entry per tape or CD. Please be sure the disk can be played on any platform.
b) TV: One entry per tape or DVD. Label cassette with institution's name, title, or ad, plus running time.

Viewbooks and Recruitment Packages
Individual admissions viewbooks or admissions recruiting packages.

Special Purpose Print Communications
Includes specialty publications, unique pieces not done on a regular basis, and any publication created for a purpose not covered by other categories.

FREQUENTLY ASKED QUESTIONS

Q: What may I enter?

A. Communications issued or placed online between September 1, 2008 and August 31, 2009 are eligible, up to two entries per category, as many categories as you wish.

Q: How do I enter?

A: You can enter in three easy steps.

1. Complete the APPLICATION form (it includes submitter's name, credits listing, and purpose statement)
.
2. Pay the fee online and receive a CONFIRMATION # (print out a copy of this when mailing entries)
.
3. Send your entries (for print categories, two copies of each piece submitted) with the CATEGORY and CONFIRMATION # clearly marked on the outside. Make sure that multiple-piece entries are securely packaged either in an envelope or clipped together.

Mail to:

CASE DISTRICT I COMMUNICATION AWARDS
411 Waverley Oaks Road, Suite 331B
Waltham, MA 02452

Q: If the entry has an expensive unit cost and we can only send one copy instead of two, is that okay?

A: You can still submit; however judging sometimes takes place in different locations and extra copies are helpful. If the lead judge feels that more than one sample is essential, you will be contacted to send an extra that can be returned if a self-addressed stamped envelope is enclosed with it.

Q: Are individual admissions view books judged against admissions recruiting packages, or are they judged separately?

A: It is a single category, so they are judged together.

Q: Must entries in the newsletters/newspapers category have an explicit fund-raising function or can they simply have a general institutional advancement purpose?

A: The latter--we wish to open this category to a broader set of potential entries.

Q: When a category contains two sub-categories, are the maximum allowable entries two for the entire category, or two for each subcategory?

A: Two for each subcategory

Q: In the digital media category, can we submit a link rather than a disk or tape?

A: Yes, but it should be accompanied by screen captures of the essential locations in the site. (This is also helpful should you win, because it will help the awards chair determine which image to show in the presentation of winners.)

Q: If I am submitting an entry in the "Magazine" category, how many copies of the magazine do I need to submit?

A: Three (3) copies each of 2 to 3 issues of the magazine should be mailed with your application confirmation.

 

Further questions?

Contact us at 781-647-8151 or casedi@camihq.com